Critical discussion of Business Ethics and the Internet Essay - 1

Critical discussion of Business Ethics and the Internet - Essay Example SNSs are also identified as medium assisting people and businesses in creating, exchanging as well as sharing information in an effective manner. The increased use of SNSs has raised the issue of business ethics in the present scenario owing to different implications that SNSs pose towards culture, society and politics, which seems to influence behaviour as well as opinions of people especially of children in tremendous manner. In this regard, businesses adopts different business ethics or ‘corporate social responsibility’ (CSR) policy with the aim of ensuring that privacy and identity of individuals are protected. Additionally, business ethics are adopted with the aim of minimising cybercrime, scams and gambling, which might adversely affect the attitudes of children (Guffey & Loewy, 2013; Jurisova, 2013). In the present business scenario, business ethics play an effective role in ensuring that business operations are conducted in a socially responsible manner. Business ethics are standards along with principles adopted with the intention of ensuring that business operations are performed in adherence with acceptable conducts. Business organisations use SNSs as an effective medium of communicating with customers and other stakeholders successfully. Businesses are identified to adopt stockholders theories in seeking that resources are used with better social responsibility in order to accomplish desired business profitability successfully (Smith & et. al., 2011; Fernanda, 2009). Businesses with the assistance of SNSs are facilitated in conducting business operations with better profit maximization objectives. Businesses are recognised to adopt SNSs with the intention of conducting advertising as well as sales operations in worldwide market segments for obtaining large customer base and supporting their profit earning capabilities. Currently, children are recognised to use to SNSs in an immense manner for gaming, communication and making online friends.

Extracurricular Activities in a Students Life Essay Example for Free

Extracurricular Activities in a Students Life Essay Extracurricular activities can empower students to make their own decisions and help them gain vital experience and skills to lead them on the path to their future. The Facts According to the Montana State University Extension Service, students involved in extracurricular activities are more likely to become leaders, more willing to complete tasks, more willing to voice opinions, and more likely to graduate from high school and have annual incomes of more than $50,000. Extracurricular activities are also a good way to explore social, political, and career interests. Gain Experience through Extracurricular Activities Extracurricular activities help students gain experience in a variety of areas that will enhance their future. Through participation in sports, students learn cooperation, teamwork and time management. By serving as an officer in an organization, students learn responsibility, problem solving and communication. Extracurricular activities can also help students discover hidden talents, meet people they might otherwise not encounter, and learn about things outside their own environment. How to Choose an Activity But which activities should a student choose? Should they choose activities that use talents they already possess and meet people with similar talents, or should they choose something new and different and meet people who possess different opinions and skills? Some students are comfortable with growth while others will feel more comfortable with familiarity. If a student enjoys outdoor activities, he or she may want to look into archery clubs, horseback riding or other sports. If a student enjoys reading he or she may also enjoy literary clubs, writing clubs or journalism activities. Extracurricular activities are also a good way to learn appreciation for new and different activities. A student who would ordinarily choose football or baseball might think about exposing themselves to archery or bird watching. Choosing something outside a students comfort zone widens horizons and expands knowledge. Being open to new avenues by joining the newspaper staff, the computer club or the decorative painters club will expose students to new people and new ideas. What Activities Are Available? Activities can be found by checking with school counselors, reading the club section of the local newspaper, calling the Chamber of Commerce, asking other students what activities they are involved in and checking with area churches. Information on volunteer activities can often be obtained from community service organizations or teachers. Teachers can be a wealth of information concerning work-study programs, internships and summer jobs; all of which help students build their resume and gain valuable experience in their career field. If a student has already chosen a career path, extracurricular activities can help pave the way. If he or she is interested in teaching science, being an officer in the science club or entering the local science fair can show commitment. Community service at a nearby pharmacy or volunteering at a lab at a nearby hospital or plant can also give experience in the chosen field and can be included on a resume. Ask Questions It’s important to inquire about the organization. Is there a cost involved? Will participants be asked to raise money? How often does the organization meet? Are evenings and weekends involved? Are outside activities required? How many hours will the organization’s activities entail? Checking school and work schedules should also be done before joining any organization. Extracurricular activities are important, but they shouldnt take up all of a students time outside the school day. There should still be time for homework, chores, relaxing, and spending time with friends and family. A combination of all these are an important part of a healthy lifestyle. Extracurricular activities should complement a students life, not complicate it. When students are involved in too many activities or in an activity that takes up too much time, students will become stressed and grades and family relationships begin to suffer. Students should be careful not to overextend themselves by taking on too many activities or volunteering for too many jobs or committees in an organization. Serving as an Officer of an Organization Serving as an officer of an organization can also teach a variety of skills. Leadership and management responsibilities can be gained through serving as President. Recorders or Secretaries gain experience in writing and journalism. Treasurers gain bookkeeping and money handling experience. Each office holds valuable skills that can be used in the future. Many students who ran for Student Body President of their school have gone on to become Chief Executive Officer of an organization or President of their own company. Running for office also gives students experience in campaign management, advertisement and people skills. Some students may choose to get to know an organization better before becoming an officer. They will still have opportunities to serve on committees or volunteer for projects throughout the year. Teamwork, communication and organization skills are all gained by serving on a committee or working on a club project. Commitment Learning to stick with an activity from start to finish is another important lesson of extracurricular activities. Once a commitment to a club, activity or committee is made, students should hang in there even if the activity isnt quite what they expected. By learning to see activities through to the end, students learn valuable lessons they will use later in life. They will be less likely to drop out of school, less likely to quit a job and less likely to walk away from a relationship prematurely. Gain Vital Experience and Skills for the Future Experience gained from extracurricular activities will follow students throughout their lives. It is surprising to note that when the top two candidates in the running for a job are closely matched, something like Eagle Scout listed on their resume can help decide the tie. Prestigious honors like National Honor Society, English Honor Society or Gamma Beta Phi are noticed by potential employers. They look for competent workers that are go-getters and are willing to get involved and go the extra mile. Even something like Scouting or 4-H tells employers about the person behind the resume. Taking the time to get involved in extracurricular activities will benefit students in a variety of ways. Time away from the school day through participation in extracurricular activities can also serve as an outlet for stress and a way to build confidence and self-esteem. Students need encouragement to pursue their dreams. Not only will it empower them to make their own decisions, they will also be given a chance to gain vital experience and skills that will lead them on the path to their future.

Big Data Applications and Overview

Big Data Applications and Overview In the past two decades, extensive progress and generation of data in information technology has led to rise in massive volume of data from different sources such as social networking, online business services, web based applications and mobile devices. The data here is in structured, semi-structured and unstructured format. Since our traditional database systems cannot handle complex unstructured data and the size which it is coming in, Big Data comes into picture. To put in simple words, the volume, velocity, veracity and variety of data is enormous. The reason behind why we are looking at these types of data to process is that it can be used to improve, analyse, develop and relate business solutions through analysis. Big data storage and processing can be achieved through variety of models available in NoSQL databases based on suitable type of data for respective models. Although there are a lot of feasible solutions obtained through data mining in Big Data, issues such as allocat ion of resources and requirement of storage device arise. Recently, data management systems are dominated by Hadoop based architecture. https://www.vormetric.com/data-security-solutions/use-cases/big-data-security Online and Offline Big data Fig. Big Data Model (Goldberg, n.d.) The data generation possibilities are spread over wide spectrum in Information technology field, it can be classified into two types such as online and offline. Online data is a type of data where it is generated continuously through real time systems. For a reference, it could be live video, a banking transaction or stock exchange data. It can be referred as a data which is created, absorbed, processed and transformed in real-time in order to support ongoing applications and online users. As it is flowing in real time data abeyance must be very low and availability of data must be prompt in order to cope up with the expectations of user. (MongoDB, 2016) Fig. Online Big Data (MongoDB, 2016) Fig. Offline Big Data (MongoDB, 2016) Offline data is a type of data where the data is in static form and it can be used in offline environment to analyse but the big data technologies with suitable available tool or technology. Over here the data is not newly created but over the period of time with the help of batch jobs. In this case, latency of data can be high compared with those of online systems and hence these systems can go offline without impacting any of the users or end product. Availability of system can be of low priority, big data technologies can perform complex analysis. Existing examples of offline big data technologies are data warehouse or a storage technology which is used to accommodate bulk data as a static. (MongoDB, 2016) Scalability Although it cannot be purely categorised as failure of the RDBMS systems, it can be addressed as a trait which can be an eventual roadblock for a traditional database trying to scale out in order to handle increasing data and performance gains though hardware, storage upgrade. Even if database up gradation is planned it has to go through a time consuming process while keeping the system offline. A point where upgrading limit of a system reaches to its maximum which is imminent as per the current rate of rising data over the period of time, more flexible systems are needed to store big data in efficient way. (Allen, 2016) Recommendation Sharding is the method which can be effectively used in RDBMS by dividing data into different table and treating the tables as lookup. Scaling is not an issue in big data technologies as the databases are created in such a way that they can be expanded with cheap commodity servers. Cassandra, MongoDB, Redis are the common databases used on high scale. Economics High management As traditional database systems use proprietary servers in contrast to systems which are divided in form of clusters in big data technologies using low cost commodity server, the cost of expansion is much higher than the big data technology which can be replaced with another commodity computer system in case of failure of any one. This allows big data technologies to process and store more data for much lower price point. (Allen, 2016) In traditional database systems, management of database system is highly required and it is carried out by database administrators. Whereas, in big data technologies things for reference, adding column to table structure, permissions to particular schema are not required. (Allen, 2016) Recommendation Since at this stage of technology and data if we go by the RDBMS systems, we would need to arrange huge data capacity servers and storage in order to cope up with the data. If not, the NoSQL databases can perform complex internal data distribution, auto-correction and very less management is required to maintain the database. Hadoop is dominantly used across big web applications such as Google, Amazon. Flexible data model RDBMS systems are made in such a way where you can have predefined structure for a table and schema. Only data with the respective structure can be dealt while incoming. Whereas in big data technologies it is not mandatory to have data in a particular format as introduced above. (Allen, 2016) Recommendation Since the big data storage bases are categorised by column (Hadoop), document (MongoDB), key-value (Redis), graph (Neo4J) and so on, hence the various data types are accepted across respective open source databases (Allen, 2016) T-mobile USA As the current situation stands in telecommunication industry, data created through each device and region is very dynamic and huge. T-mobile USA has 33 million active users and that is the reason why they chose to put all this big data to its use. The rate at which users were dropping the T-mobile service was brought to half through the big data analysis. Below are few data sources used by them to achieve business objectives. Customer Data Zone: Every users likes and dislikes are used to understand and provide services based on the available data created by user. Product and Service Zone : Inspection of services availed and products used by each user is taken into consideration in order to maintain the user base satisfaction. Business Operation Zone : All the accounting and billing information stored is used to maintain (Rijmenam, 2015) (Rijmenam, 2015) Based on big data analysis done on all the above points such as Sentiment, choices and billing data for each user, churn percentage is reduced. McLaren Racing Limited McLaren is a leading formula one racing constructor. Big data scope is recently widened in this sector due to high competition. The sports utilization of such data is sophisticated to the point that a few groups are trading their insight to different enterprises where investigating gigantic measures of data in a split second can mean the distinction amongst life and death. Hundreds of sensors fit into the car body while racing export gigabytes of data during race. The data is live streamed to the team which is monitoring the various aspects of the car at same time such as heat exhaustion, engine diagnosis and track activity. The same data is then used to carry out diagnostics, analysis and strategy. Currently system used to compare and reference is SAP HANA. Due to strict Formula 1 rules there are very few team members allowed to be on the track during race time. Though that doesnt affect the analysis as the big data through sensors is made available with the delay of milliseconds across international locations for respective team from place to place (Muhammadirvan, 2016) Tesco One of the largest retailers in the world right now thriving on the offerings provided by big data. In 1995 they introduced their shopping card called as Clubcard for customers. The shopping done through the card is now used to run analysis on customers shopping behaviour, likeness for product and management of store sections. For example, data from the shopping carts offers intuitions where merchandise can be best placed near one another or which merchandise should be placed nearer to the checkouts or doorways. Due to this elaborated client insights with the Clubcard, Tescos understanding with the customers choices and liking has become more exclusive. This factors ensures them to provide personal suggestions on the beverages or food items based on data gathered from individual shopping cards. Big data is used on other few aspects such as food wastage, when we talk about the foods and supplies. Tesco receives local weather forecast data and it is linked with the upcoming food items ought to be supplied to the stores. Through the simulations and analysis, right amount of stock is moved to the stores with adequate optimization. When you are in food industry, food storage comes into consideration. Expenditure on storage facility is also a big factor that we need consider. This is compromised through the data generated by the each refrigerator across storage facility. Tesco analyses refrigerator data to cut short their bills by $ 25 million per year. As an example, refrigerator sensors in Ireland measured temperature from every 3 seconds and created 70 million data points over the period of one year. (Rijmenam, tesco-big-data-analytics-recipe-success/665, n.d.) References Allen, M. (2016). Relational Databases Are Not Designed For Scale. Retrieved from Marklogic: http://www.marklogic.com/blog/relational-databases-scale/ Goldberg, C. (n.d.). Big Data Security. Retrieved from Vormetric: https://www.vormetric.com/data-security-solutions/use-cases/big-data-security MongoDB. (2016). Online vs offline big data. Retrieved from Mongodb: https://www.mongodb.com/scale/online-vs-offline-big-data Muhammadirvan. (2016, September 9). 2016/09/12/mhmdirfans/. Retrieved from https://muhammadirvan91.wordpress.com: https://muhammadirvan91.wordpress.com/2016/09/12/mhmdirfans/ Rijmenam, M. v. (2015, February 15). t-mobile-usa-cuts-downs-churn-rate-with-big-data/512. Retrieved from https://datafloq.com: https://datafloq.com/read/t-mobile-usa-cuts-downs-churn-rate-with-big-data/512 Rijmenam, M. v. (n.d.). tesco-big-data-analytics-recipe-success/665. Retrieved from https://datafloq.com: https://datafloq.com/read/tesco-big-data-analytics-recipe-success/665 Vormetric. (n.d.). Retrieved from Thales : https://www.vormetric.com/data-security-solutions/use-cases/big-data-security

I Know Why The Caged Bird Sings Essay -- essays research papers

1) Summary of Character Traits a) School smart (Maya is smart. When she moves to San Francisco from Stamps, Arkansas, she is skipped a grade.) b) Caring sister (she always talks of her devotion to Baily) c) Determined (she wants to get a job with the streetcar company and she keeps bugging them until they finally give her a job) d) Proud (she lives with the junkyard kids instead of going back to her father’s; she slaps Dolores for calling her mother a whore) 2) Appearance a) African American, tall, skinny, small and squinty eyes, big feet, large gap between her front teeth, black hair 3) What The Character Wants a) Maya wants, ultimately, for her family to be happy. She wants the segregation of blacks to end (she is disgusted when young white girls call her grandmother by her first name). 4) How the Character Changes a) After being raped, Maya stops talking as much b) After spending time living in the junkyard, Maya learns tolerance, which will help her through out her life. She matures from a young girl to a mother, as well. c) Becomes more mature once she gets her job with the street cars 5) Key Statements About the Character a) â€Å"Ritie, don’t worry ‘cause you ain’t pretty. Plenty of pretty women I seen digging ditches or worse. You smart. I swear to God, I rather you have a good mind than a cute behind.† (p.56) b) â€Å"In those moments I decided that although Baily loved me he couldn’t help. †¦ I knew that because I loved him so much I could never hurt him† (p. 73) 6) Key Actions a) Father comes to Stamps and takes them to their mother b) Moves back to Stamps, then to SF c) Drives home from Mexico d) Slaps Dolores e) Stays with the junkyard people f) Gets pregnant 7) What Others Think Of the Character a) When they are younger, Baily really looks out for Maya. As they grow up, and after she spends time with her father, they drift apart. b) Her grandmother loves Maya very much, and knows that she is a very smart girl with a lot of potential. c) Her mother seems to care much more about her than her father did. Thesis Statement: Maya Angelou faces many hardships, yet manages to overcome them all, in her autobiography, â€Å"I Know Why the Caged Bird Sings.† Maya Angelo... ...a car accident, and her father is woken up. After the horrendous trip to Mexico, Maya and her father return home to find his girlfriend enraged. In an outburst, the girlfriend calls Maya’s mother a whore. Maya slaps her, which provokes Dolores, the girlfriend, to attack her. After that situation, Maya goes and lives with children in a junkyard. After living in the junkyard, she returns home to her mother. Later on after that, she gets pregnant. Although Maya is younger than he is, Baily admires his sister for her academic abilities, among other things. Maya’s grandmother loves her very much. She instills in her strong beliefs and good morals. She knows Maya is a very smart girl and does the best she can to work Maya to her full potential. Maya’s mother spends more time with her than her father does. Although both parents love her, the love of her mother is more apparent. It is her hope that the segregation will end, and the black people will be equal to the white race. The way in which Angelou portrays her life makes the reader feel pity at times, for the way Maya and her family is treated, rage at other when Maya acts badly, and joy when good things happen for their family.

Commerce Education and Employability

COMMERCE EDUCATION AND EMPLOYABILITY It is commonly agreed that education should aim at ‘holistic development’ of the individual. Further, such development should be in harmony with the society and the nature. To quote the great Indian philosopher Sri Aurobindo, education should aim at â€Å"all round development of the personality, which includes education of the sense, body, mind, moral and spiritual education. † The concepts of ‘all round development of personality’, or ‘holistic development’ include all the aspects of development-intellectual, spiritual, moral, economic, etc.However, some philosophers have defined the economic aims of education. Christopher Winch1; a British scholar says ‘education is broadly, although not exclusively concerned with preparation for life or for particular phase of life’. He gave three aspects to this concept of education, which are ‘fulfillment’, ‘civic participationâ₠¬â„¢ and ‘vocation’ and specifies that the individual conception of education, as they can be found in particular societies at particular time, consists of distinct combination of these different aspects.In order to define the objectives of commerce education, it may be important to go a little into its history. The origin of commerce education can be traced to the 19th century. It started with the teaching of skill based courses of ‘typing’ and ‘book keeping’, to meet the emerging manpower requirements in these areas. With an increase in commercial activities and expansion of banking, insurance, transportation and other related services, the nature and scope of commerce education changed. From a vocational bias in the initial years, the focus changed to providing liberal business education.Some experts even gave different objectives for different stages or levels of education. For example, Prof. Dasgupta (1959) used three different expressions to indicate ‘business education’, at three different levels. At the junior level (higher secondary stage), it was referred to as ‘commercial education,’ covering specific skills programmes; at the first degree stage, the term used was ‘commerce education’, to cover general stream courses for preparing semi professionals and at ‘post graduation’ level, it was termed as ‘Professional Business Education’, with the aim of preparing experts in specific areas.In other words, commerce education, at less than degree level was referred to as ‘commercial education’ or ‘vocational business education’. However, the commonly accepted view at present is that commerce education at higher secondary stage is not merely to satisfy the skill or vocational needs of pupils but provides basic understanding of the various principles, procedures and practices related to business. It also fosters an understanding of the economy, of the community in which activities related to business and industry takes place. It prepares the learners to take up business career.The secondary schools should therefore, provide the students with knowledge of the background of commerce and of the way it affects the life of the community, apart from the commercial knowledge and skills. This integrating approach to the liberal and vocational education has the support of many modern thinkers on education. It is argued that education should turn the people to something he knows well and can do well. Thus, commerce should be taken as both a knowledge subject and a skill subject. The specific objectives of academic stream of commerce education i) To provide knowledge of principles, practices, procedures, etc. bout business, trade and industry and its relationship with the society; ii) To provide basic knowledge of technological tools including computers and its application in business; iii) To develop an understanding of the environment in which we live and undertake various activities relating to business; iv) To develop basic skills needed to undertake different commerce related activities; v) to educate learners in different functional areas and develop their basic understanding about the same; vi) To develop right aptitude and qualities for undertaking business and commerce related activities; and vii) to encourage the spirit of entrepreneurship and prepare learners to enter into a business career. Linkage with the Industry The present curriculum has been found to be only moderately useful to the industry. In order to make it more useful it is suggested that the students should be exposed to practical knowledge, a) by engaging them on project work, or attachment with industry, and b) establishing interaction with industry through field visits, involving professionals in teaching, and organising lectures by industry experts/successful entrepreneurs.It was generally perceived that the present cur riculum offered low degree of opportunities of skill development to the students of commerce As a result, the pass-outs of higher secondary course only have theoretical or conceptual background of various aspects of business and trade. When it comes to the practical knowledge when they are asked to perform an activity, the results are rather poor because the required skills have not been developed in them. This is a common situation, which affects the acceptability of the students by the industry as well as the users of services. The industry looks for skilled people who have a practical exposure to various commerce related activities and possess generic skills like communication skills, problem-solving skills etc. As the present curriculum offers low opportunities of skill development, need for rectifying the position has been strongly felt.Various suggestions received to improve the situation in this regard include organization of field visits, on the job training of the students, improving the infrastructural facilities and provision for establishment of commerce laboratories in the schools. Strengthening linkages Any serious effort to make the commerce curriculum relevant to the industry and increasing its acceptability would require strengthening of linkages between the school and the industry. Various suggestions have been received in this regard, from the responding stakeholders. These are discussed as follows. Firstly, it is strongly felt that organising field visits to business ecommercial establishments etc. would be of great help in exposing the students to the real work of business.For example, the student may be taken to a factory and shown how goods are being manufactured or packaged. This will give them a real feel of the various processes and an opportunity or relating these to what is being taught in the class. This is very important for sustaining their interest in the subject and making them useful to the employers as well as to the society in general. Second, it is suggested that industrial internship, to three to four week’s duration, during the summer vacation (or some other vacations), would be quite helpful in providing the students an opportunity of actually working in an office or in the field environment.Third, the students may be assigned some project work relating to the subject of study. Let us say while teaching the chapter on marketing, the students may be asked to go to their local market and find out which brands of a particular product, say toothpaste or toilet soap are available in a retail outlet; which of these are preferred by a particular class of buyers (say people belonging to lower income group) and why? Further, the schools may regularly organize seminars, workshops and discussions where experts from industry are invited to participate and interact with the students. For example, sharing of experiences by successful entrepreneurs may be of great interest and utility to the student.Fifth, the schools may be encouraged to set up commerce laboratory where the students can practice through charts, models, computer games, exploration on internet, etc. some of the practical aspects of what is taught in the class. Other important suggestions received for strengthening the linkages include making a provision for extensive training of the teachers and inducing industry for adoption of schools so that the course can run efficiently. If the teachers are not trained regularly, they would not be able to impart knowledge and skills about the latest developments in their field. Moreover, the role of teachers is changing fast. They have to work like facilitators, in the present day world of information and fast changing technological and economic environment.Thus, periodic training of teachers is very important for effectively running a course. As regards the strategy for development of linkages, it is agreed enterprises, it is agreed that the industry should be persuaded to coope rate with the schools. Entrepreneurial Values The present curriculum was perceived to be offering low degree of opportunities for development of entrepreneurial values, attitudes and skills. As a result most of the pass-outs were included to look for some wage employment opportunities, after completing their studies. This creates a lot of stress on the already soaring list of unemployed youth in the country and need improvements. The students may be induced towards entrepreneurship.The entrepreneurial values, attitudes and skills should be groomed from schools days so that the pass-outs can be prepared to set up their own ventures instead of looking for wage employment to improve the situation, various suggestions. Include organization of field visits, adoption of case study approach, teaching of biographies of successful entrepreneurs, use of small Business Games and Mock stock exchange proceedings for teaching these aspects and bringing change in the orientation of curriculum and textbooks, to incorporate entrepreneurial value and attitudes. Commerce Education needs the infusion of fresh ideas so as to provide a stimulating, supporting and sustaining environment. The Social Context of Education The education system does not function in isolation from the society of which it is a part.Hierarchies of caste, economic status and gender relations, cultural diversity as well as the uneven economic development that characterize Indian society also deeply influence access to education and participation of children in school. But at the same time, globalisation and the spread of market relations to every sphere of society have important implications for education. Business Studies Syllabi and Textbooks The syllabi and textbooks in commerce have been prepared according to the principles of the National Curriculum Framework. 1. The chapter on Social Responsibility of Business discusses how a business unit has to take care of the society of which it is a part.Every busi ness needs to act in a socially desirable manner and respect its employees, the community and the environment in which it operates. Our objective is to sensitise the student to social issues and concerns and the fact that business can do a lot for society, while fulfilling its social obligation. Environmental Protection also forms part of the chapter where conservation and industrial pollution are discussed. Business Ethics is also included to make students aware of ethical and responsible behaviour of a business. This also instills in a student value of personal ethics and standards and a code of conduct which can be applied in personal life also.Interrelationships however between business ethics and individual ethics need to be drawn by the teachers. 2. The global and local perspective and rural development needs to be taken care of. Small Business has been included in the syllabus and covers tiny and cottage industries and assistance to business provided by the government to smal l business reasons of including this in the syllabus. Rural Development and growth is a priority area and has been given a special emphasis in the latest year plans and all documents pertaining to economic development. In fact, marketers are depending on the rural demand and markets. Examples from rural business have been given throughout the book to sensitise children to the rural aspect of the country.Local perspective needs emphasis as a student is always able to relate to his local surroundings, therefore, local examples are better understood by them. 3. Connecting knowledge to life outside school. The environment in which a business operates forms an important aspect of management. A business unit has to constantly interact with the economic, political, legal and social environment. The business environment is dynamic in nature and examples can be taken from all around us, newspapers, business magazines, business TV programmes and the internet. Management has to respond to all these changes and this chapter has been specially included so that students are aware of what is going on in the economic, political, legal and social environment.A business has to analyse the environment before taking decisions. 4. Projects, activities and case problems have also been included to ensure that learning is shifted from rote methods. Creativity is a value that needs to be fostered. At the end of each chapter projects, activities and case problems have been given. 5. Boxes includes enrichment material taken from newspapers, business magazines and the internet. We hope these will enable students to connect textual knowledge to the business world Students should draw interrelationships between the text and the news in the print and electronic media. The Objective is to give students an idea of what is happening inside a business. 6.We live in an age of unprecedented violence, local regional, national and global. Values of love, cooperation, non violence, peace are univers al and need to be emphasized again and again. Social equality and justice is an integral part of peace education. Our chapter on social responsibilities emphasizes social equality and justice but teachers need to revisit the concept and connect it to place in society. The topic on cooperative societies and international business are based on the spirit of cooperation. Cooperation as a value needs to be re emphasized by teachers and then lead the student to imbibe the value of cooperation. International agreements, WTO and GATT are all based in international cooperation.Since management involves doing work systematically and resolving conflict situations, while we are teaching management we can revisit the idea of maintaining peace and harmony within an organization. Coordination of activities ensures harmonious relationships which is what manage motivation which again is related to peace and harmony. The teacher in the class needs to draw interconnections between the text and values of peace and non-violence. This has become almost an essential and moral duty of every teacher. 7. India is a multicultural society and all groups have equal rights to coexist and flourish. In our texts we have tried to give business examples from all regions.When the social environment of business is taught then certain examples can be taken up so that students have a fair idea of the pluralistic society in which we live. 8. Any economic development affects the Financial Market and ultimately every business unit in some way or the other. The role of major financial institutions and banks are becoming prominent in the financial markets. The fluctuations in the capital market are due to a variety of reasons. How the political, economic and social changes affect the markets can be studied, it will be going beyond the textbook. However, students will find it very interesting. These topics are important, current issues and students need to be aware of such topics as they shape the coun try’s future and economic development.In fact, the whole world is looking at India and China since they are relatively strong economies because of the regulatory mechanisms in the financial markets. Reference 1. www. ncert. nic. in/programmes/teacher_edu/pdfs/Commerce. pdf In Service Teacher Education Manual for Teachers and Teacher Educators in Commerce. 2. Emerging Trends in Commerce and Management, Santosh Gupta, Published in University News41 (05) 2003 3. Recent Trends in Commerce and Management Education, Dr. V. V. Khanzode, Strling Publishers Private Limited. 1990 4. National Policy on Education1986 an Appraisal, DoabaHouse, New Delhi. 1989 5. Commerce and Management Education in India,Ed. K. V. Sivayya,Ashish Publishing House, New Delhi. 1990 Commerce Education and Employability COMMERCE EDUCATION AND EMPLOYABILITY It is commonly agreed that education should aim at ‘holistic development’ of the individual. Further, such development should be in harmony with the society and the nature. To quote the great Indian philosopher Sri Aurobindo, education should aim at â€Å"all round development of the personality, which includes education of the sense, body, mind, moral and spiritual education. † The concepts of ‘all round development of personality’, or ‘holistic development’ include all the aspects of development-intellectual, spiritual, moral, economic, etc.However, some philosophers have defined the economic aims of education. Christopher Winch1; a British scholar says ‘education is broadly, although not exclusively concerned with preparation for life or for particular phase of life’. He gave three aspects to this concept of education, which are ‘fulfillment’, ‘civic participationâ₠¬â„¢ and ‘vocation’ and specifies that the individual conception of education, as they can be found in particular societies at particular time, consists of distinct combination of these different aspects.In order to define the objectives of commerce education, it may be important to go a little into its history. The origin of commerce education can be traced to the 19th century. It started with the teaching of skill based courses of ‘typing’ and ‘book keeping’, to meet the emerging manpower requirements in these areas. With an increase in commercial activities and expansion of banking, insurance, transportation and other related services, the nature and scope of commerce education changed. From a vocational bias in the initial years, the focus changed to providing liberal business education.Some experts even gave different objectives for different stages or levels of education. For example, Prof. Dasgupta (1959) used three different expressions to indicate ‘business education’, at three different levels. At the junior level (higher secondary stage), it was referred to as ‘commercial education,’ covering specific skills programmes; at the first degree stage, the term used was ‘commerce education’, to cover general stream courses for preparing semi professionals and at ‘post graduation’ level, it was termed as ‘Professional Business Education’, with the aim of preparing experts in specific areas.In other words, commerce education, at less than degree level was referred to as ‘commercial education’ or ‘vocational business education’. However, the commonly accepted view at present is that commerce education at higher secondary stage is not merely to satisfy the skill or vocational needs of pupils but provides basic understanding of the various principles, procedures and practices related to business. It also fosters an understanding of the economy, of the community in which activities related to business and industry takes place. It prepares the learners to take up business career.The secondary schools should therefore, provide the students with knowledge of the background of commerce and of the way it affects the life of the community, apart from the commercial knowledge and skills. This integrating approach to the liberal and vocational education has the support of many modern thinkers on education. It is argued that education should turn the people to something he knows well and can do well. Thus, commerce should be taken as both a knowledge subject and a skill subject. The specific objectives of academic stream of commerce education i) To provide knowledge of principles, practices, procedures, etc. bout business, trade and industry and its relationship with the society; ii) To provide basic knowledge of technological tools including computers and its application in business; iii) To develop an understanding of the environment in which we live and undertake various activities relating to business; iv) To develop basic skills needed to undertake different commerce related activities; v) to educate learners in different functional areas and develop their basic understanding about the same; vi) To develop right aptitude and qualities for undertaking business and commerce related activities; and vii) to encourage the spirit of entrepreneurship and prepare learners to enter into a business career. Linkage with the Industry The present curriculum has been found to be only moderately useful to the industry. In order to make it more useful it is suggested that the students should be exposed to practical knowledge, a) by engaging them on project work, or attachment with industry, and b) establishing interaction with industry through field visits, involving professionals in teaching, and organising lectures by industry experts/successful entrepreneurs.It was generally perceived that the present cur riculum offered low degree of opportunities of skill development to the students of commerce As a result, the pass-outs of higher secondary course only have theoretical or conceptual background of various aspects of business and trade. When it comes to the practical knowledge when they are asked to perform an activity, the results are rather poor because the required skills have not been developed in them. This is a common situation, which affects the acceptability of the students by the industry as well as the users of services. The industry looks for skilled people who have a practical exposure to various commerce related activities and possess generic skills like communication skills, problem-solving skills etc. As the present curriculum offers low opportunities of skill development, need for rectifying the position has been strongly felt.Various suggestions received to improve the situation in this regard include organization of field visits, on the job training of the students, improving the infrastructural facilities and provision for establishment of commerce laboratories in the schools. Strengthening linkages Any serious effort to make the commerce curriculum relevant to the industry and increasing its acceptability would require strengthening of linkages between the school and the industry. Various suggestions have been received in this regard, from the responding stakeholders. These are discussed as follows. Firstly, it is strongly felt that organising field visits to business ecommercial establishments etc. would be of great help in exposing the students to the real work of business.For example, the student may be taken to a factory and shown how goods are being manufactured or packaged. This will give them a real feel of the various processes and an opportunity or relating these to what is being taught in the class. This is very important for sustaining their interest in the subject and making them useful to the employers as well as to the society in general. Second, it is suggested that industrial internship, to three to four week’s duration, during the summer vacation (or some other vacations), would be quite helpful in providing the students an opportunity of actually working in an office or in the field environment.Third, the students may be assigned some project work relating to the subject of study. Let us say while teaching the chapter on marketing, the students may be asked to go to their local market and find out which brands of a particular product, say toothpaste or toilet soap are available in a retail outlet; which of these are preferred by a particular class of buyers (say people belonging to lower income group) and why? Further, the schools may regularly organize seminars, workshops and discussions where experts from industry are invited to participate and interact with the students. For example, sharing of experiences by successful entrepreneurs may be of great interest and utility to the student.Fifth, the schools may be encouraged to set up commerce laboratory where the students can practice through charts, models, computer games, exploration on internet, etc. some of the practical aspects of what is taught in the class. Other important suggestions received for strengthening the linkages include making a provision for extensive training of the teachers and inducing industry for adoption of schools so that the course can run efficiently. If the teachers are not trained regularly, they would not be able to impart knowledge and skills about the latest developments in their field. Moreover, the role of teachers is changing fast. They have to work like facilitators, in the present day world of information and fast changing technological and economic environment.Thus, periodic training of teachers is very important for effectively running a course. As regards the strategy for development of linkages, it is agreed enterprises, it is agreed that the industry should be persuaded to coope rate with the schools. Entrepreneurial Values The present curriculum was perceived to be offering low degree of opportunities for development of entrepreneurial values, attitudes and skills. As a result most of the pass-outs were included to look for some wage employment opportunities, after completing their studies. This creates a lot of stress on the already soaring list of unemployed youth in the country and need improvements. The students may be induced towards entrepreneurship.The entrepreneurial values, attitudes and skills should be groomed from schools days so that the pass-outs can be prepared to set up their own ventures instead of looking for wage employment to improve the situation, various suggestions. Include organization of field visits, adoption of case study approach, teaching of biographies of successful entrepreneurs, use of small Business Games and Mock stock exchange proceedings for teaching these aspects and bringing change in the orientation of curriculum and textbooks, to incorporate entrepreneurial value and attitudes. Commerce Education needs the infusion of fresh ideas so as to provide a stimulating, supporting and sustaining environment. The Social Context of Education The education system does not function in isolation from the society of which it is a part.Hierarchies of caste, economic status and gender relations, cultural diversity as well as the uneven economic development that characterize Indian society also deeply influence access to education and participation of children in school. But at the same time, globalisation and the spread of market relations to every sphere of society have important implications for education. Business Studies Syllabi and Textbooks The syllabi and textbooks in commerce have been prepared according to the principles of the National Curriculum Framework. 1. The chapter on Social Responsibility of Business discusses how a business unit has to take care of the society of which it is a part.Every busi ness needs to act in a socially desirable manner and respect its employees, the community and the environment in which it operates. Our objective is to sensitise the student to social issues and concerns and the fact that business can do a lot for society, while fulfilling its social obligation. Environmental Protection also forms part of the chapter where conservation and industrial pollution are discussed. Business Ethics is also included to make students aware of ethical and responsible behaviour of a business. This also instills in a student value of personal ethics and standards and a code of conduct which can be applied in personal life also.Interrelationships however between business ethics and individual ethics need to be drawn by the teachers. 2. The global and local perspective and rural development needs to be taken care of. Small Business has been included in the syllabus and covers tiny and cottage industries and assistance to business provided by the government to smal l business reasons of including this in the syllabus. Rural Development and growth is a priority area and has been given a special emphasis in the latest year plans and all documents pertaining to economic development. In fact, marketers are depending on the rural demand and markets. Examples from rural business have been given throughout the book to sensitise children to the rural aspect of the country.Local perspective needs emphasis as a student is always able to relate to his local surroundings, therefore, local examples are better understood by them. 3. Connecting knowledge to life outside school. The environment in which a business operates forms an important aspect of management. A business unit has to constantly interact with the economic, political, legal and social environment. The business environment is dynamic in nature and examples can be taken from all around us, newspapers, business magazines, business TV programmes and the internet. Management has to respond to all these changes and this chapter has been specially included so that students are aware of what is going on in the economic, political, legal and social environment.A business has to analyse the environment before taking decisions. 4. Projects, activities and case problems have also been included to ensure that learning is shifted from rote methods. Creativity is a value that needs to be fostered. At the end of each chapter projects, activities and case problems have been given. 5. Boxes includes enrichment material taken from newspapers, business magazines and the internet. We hope these will enable students to connect textual knowledge to the business world Students should draw interrelationships between the text and the news in the print and electronic media. The Objective is to give students an idea of what is happening inside a business. 6.We live in an age of unprecedented violence, local regional, national and global. Values of love, cooperation, non violence, peace are univers al and need to be emphasized again and again. Social equality and justice is an integral part of peace education. Our chapter on social responsibilities emphasizes social equality and justice but teachers need to revisit the concept and connect it to place in society. The topic on cooperative societies and international business are based on the spirit of cooperation. Cooperation as a value needs to be re emphasized by teachers and then lead the student to imbibe the value of cooperation. International agreements, WTO and GATT are all based in international cooperation.Since management involves doing work systematically and resolving conflict situations, while we are teaching management we can revisit the idea of maintaining peace and harmony within an organization. Coordination of activities ensures harmonious relationships which is what manage motivation which again is related to peace and harmony. The teacher in the class needs to draw interconnections between the text and values of peace and non-violence. This has become almost an essential and moral duty of every teacher. 7. India is a multicultural society and all groups have equal rights to coexist and flourish. In our texts we have tried to give business examples from all regions.When the social environment of business is taught then certain examples can be taken up so that students have a fair idea of the pluralistic society in which we live. 8. Any economic development affects the Financial Market and ultimately every business unit in some way or the other. The role of major financial institutions and banks are becoming prominent in the financial markets. The fluctuations in the capital market are due to a variety of reasons. How the political, economic and social changes affect the markets can be studied, it will be going beyond the textbook. However, students will find it very interesting. These topics are important, current issues and students need to be aware of such topics as they shape the coun try’s future and economic development.In fact, the whole world is looking at India and China since they are relatively strong economies because of the regulatory mechanisms in the financial markets. Reference 1. www. ncert. nic. in/programmes/teacher_edu/pdfs/Commerce. pdf In Service Teacher Education Manual for Teachers and Teacher Educators in Commerce. 2. Emerging Trends in Commerce and Management, Santosh Gupta, Published in University News41 (05) 2003 3. Recent Trends in Commerce and Management Education, Dr. V. V. Khanzode, Strling Publishers Private Limited. 1990 4. National Policy on Education1986 an Appraisal, DoabaHouse, New Delhi. 1989 5. Commerce and Management Education in India,Ed. K. V. Sivayya,Ashish Publishing House, New Delhi. 1990

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